LitLab
2026
TIM LOPEZ
JAYRENE CRUZ
BEA PANGANDIAN
JAD MAZA
Change has always driven the production industry. Commercial models have evened out from economic pressures and production houses are forced to adapt to rapidly evolving channels. LitLab challenges the current by staying true to the heart of their service: the people, and the stories that make them feel human and alive.
The rebrand leverages the contagious energy of their team. The bonds they share become the building blocks for their brand’s DNA. Because when the chemistry is right between ideas, people, and craft, everything clicks.
LitLab is a content creation house that works as creative partners with both agencies, crafting stories and campaign production, and brands for their socials and platform-ready content.
How might we present LitLab as a creative partner that can bring the best out of your ideas through their value for human connection?
Logos That Feel Alive
LitLab's logo is a bold, spunky sans serif that captures the attitude of their team's chemistry. It’s paired with a monogram featuring two L’s for the brand’s initials, skewed wider to appear friendlier like eyes looking forward.
The wordmark uses Trois Mille Black Italic 16 with a custom tittle to bring out more warmth in the logo.
A Human Touch
A naturally fun bunch to work with, the bold colors and equally bold type allow them to express the voice of each member better with the volume turned up. To further put people at the heart of their visual language, handwritten typography and illustrations add a human touch to the brand.
Human, warm, and bright. The palette is led by a bold yet friendly yellow, with select accents to bring out Lit Lab’s colorful attitude.
Lit Lab has two distinct but complementary arms: Socials (for businesses and creative partners who move at the speed of culture) and Studios (for agencies and creative partners who value craft, story, and staying power.)
The illustrations convey creative connections through connecting the dots with one another. They depict scenes and moments found throughout the video and content production processes.
