100 House
2024
Branding, Identity System, Creative Direction
KAY ARANZANSO
PETRA GANA
JENNY RALA
ZOE SABANDAL (C.O.P.)
100 House is a movement and wellness space housed in a restored 1903 heritage barn at Clark Parade Grounds in Pampanga. It offers Pilates, hot yoga, strength classes, and a wellness café, creating a sanctuary for healing movement and active transformation, no matter where you are in your fitness journey.
Collaborated with:
Colin Dancel — Brand Photography
Jeric Rustia — Interior Photography
How might 100 House transform the community with its Pilates practice?
Home For Transformative Movement
100 House welcomes anyone seeking transformative movement. Once a residence in Clark Parade Grounds, the space inspired us to create a brand that feels like home, drawing from familiar details to evoke warmth, comfort, and belonging.
The logo takes cues from classic house numbers, anchoring the brand in a sense of home. The letter H also nods to the Pilates reformer, a subtle reference to the studio’s core practice. As the first classical Pilates studio in Central Luzon, 100 House welcomes everybody with intentionality, mindfulness, and transformation.
A stylized version of “100H” serves as the brands icon and key visual element.
As a flexible system, each character of the icon is placed at the four corner of a canvas, “housing” other visual elements.
An Identity That Welcomes Change
Rooted in community wellbeing, the visual and verbal identity of 100 House invites everyone to explore classical Pilates under the guidance of certified instructors. More than just physical movement, the identity was designed to express the deeper, restorative benefits of Pilates in a warm and reassuring way.
We captured dynamic, fluid moments within the space, photographing people of different ages and forms to reflect the studio’s inclusive spirit. Blurred movements add energy and evoke a quiet sense of transformation.
Where home meets healing: a visual system built for mindful movement.
The illustrations convey active transformation that 100 House provides.
100 House has also partnered with Vida Yoga to provide yoga experiences led by expert instructors, catering to more clients of different ages and lifestyles.
The simple font choices exude a sense of craft and attention to detail.
Inspired from the logo, a wayfinding icon set was designed for easy navigation.
Holistic Health & Beyond
100 House is a premier wellness hub offering intentional and innovative experiences, from mindful movement to nourishing food, all designed to support community wellbeing.
With its holistic approach to wellness, the100 House Cafe provides nourishing food and beverages for the active community of Clark Parade Grounds.
Holistic solutions for holistic transformation.
Eat well. Feel well. Live well. 100 House Cafe provides the space, food and drinks that nourish and transform the body and mind.
