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2023

We were approached by Tanduay Distillers, Inc., a Filipino distillery most famous for its namesake rum, to brand a barrel-aged gin.

The flavors and notes of the gin were still in their testing phase, and we were tasked to create a design that would appeal to the masses while standing out on shelves from convenience stores to sari-sari stores.

How might we design a brand that introduces a new kind of Filipino gin while also conveying its distinct distilling process?

We took inspiration from our pre-colonial history, specifically our mastery of goldsmithing, to bring this new Filipino gin to life. We wanted to take drinkers on a voyage of discovery with an elevated drinking experience starting from the name, Ginto.

Premiumization doesn’t always have to mean more expensive.

We wanted the logo to look like something out of a treasure chest. This naturally led to the packaging’s ornate and opulent design inspired by the Filipino goldsmithing craft. We took care not to misappropriate and misrepresent the different cultures of the provinces we referenced.

The color palette of the brand is composed of deep and rich colors meant to evoke the brand’s story.

The organic shape of the label is designed to make the bottle stand out in a saturated market.
Tanduay worked with ad agencies to bring Ginto to life with TV commercials, brand activations, and social media campaigns.