All creative teams are different. Ever since we launched Workshops last May, we’ve learned to respect every designer’s growth journey. We’d like to share our first workshop with United Laboratories, Inc., better known as Unilab.
Understanding the needs of our clients
Unilab wanted to empower their in-house designers Ram, Kham, and Bry to be more confident with their work. They were also looking for ways to integrate creative thinking within the Unilab brand processes. After aligning with them, we realized two things: They needed a creative process to follow as well as a way to defend their work strategically and conceptually.
Upskilling for confident design
Given the needs of Unilab’s design team, we designed our workshop to be an intensive 1:1 online mentorship program. The goal was to recreate a few Unilab brands under the mentorship of And A Half designers.
Redesigning online mentorship
Each designer was paired with an And A Half mentor. The workshop format was broken down into the following:
- Lectures;
- Activities;
- and Breakout sessions.
We wanted to create an intimate and guided experience even if it was conducted fully online. We simulated the classroom experience via Zoom and collaborative software like Miro.
But more than just our tools, we tried to strike a balance with our class schedule. This also meant giving enough time for self-work and team learning. Because it was a mentorship program, we gave the designers the option to consult with us outside of class hours.
Democratizing design processes
At And A Half, we believe that nobody has a monopoly on the creative process. We shared our frameworks for brainstorming, conceptualization, presentation, and storytelling to generate buy-in from the many stakeholders within Unilab.
We concluded the workshop with a mini-presentation of three brands to the AAH mentors. This served also as practice for their actual presentations with their bosses in the coming weeks.
Thank you very much for sharing your process and knowledge with the team. Every second of it was worth it. The workshop was really on point, and I’m really grateful with all the support you’ve shared with our team. The lessons from this workshop are going to be really useful for our growth as a creative. <3
Ram p. from unilab
Learn more about And A Half’s workshops here or inquire about a workshop for your team!
