Bistronomia‘s Las Flores was one of our first clients as a fledgling design studio way back in 2013. The brief all those years ago was simple: To create a bold brand for a modern Spanish restaurant that could stand out from the local competition. Nearly a decade later, Bistronomia remains a close collaborator, and Las Flores is an institution in F&B. They have several branches in some of the busiest cities across the Metro and have spun off into other concepts like Rambla and BCN. Both of which were branded by And A Half.
Longevity is a difficult thing in F&B. Before the pandemic, restaurants closed as easily as they opened. But businesses that are in it for the long game know that change and innovation are essential for survival. This is why we were asked to revisit Las Flores’ brand; to refresh and update our designs to match the restaurant’s maturing audience.
Embracing flair and heritage
It isn’t every day that we get an opportunity to re-work old work. To improve designs that may have gotten stale over the years and revisit old ways of doing things. This is why in many ways, working on Las Flores’ rebrand feels like coming full circle.
We leaned into Las Flores’ heritage as an authentic Spanish restaurant, starting with the logo. We updated the flower icon, drawing inspiration from the graphic quality of Machuca tiles. Then, we refreshed the wordmark, matching the letter’s flourishes to the icon’s petals. We wanted it to be strong enough to stand on its own, even in the absence of the icon.
A sustainable mix of old and new
Another big consideration was that the rebrand had to match the restaurant’s interiors and dinnerware. We wanted it to be fresh but not imposing. To be in harmony with the old brand, as they would roll out the rebrand in phases. Which is, in our opinion, a sustainable way to approach a rebrand.
A modern favorite to a timeless classic
All in all, this project is one for the books; Las Flores remains close to our hearts. Because it’s a project that saw us in our earliest successes a studio and one we’re lucky to work on all these years later. It’s a joy to see how a brand can grow and evolve because it’s also a benchmark to us as designers: To see how far we’ve come.
