SMC125

  • Corporate
  • Visual Identity

In 1890, San Miguel Corporation began as La Fabrica de Cerveza de San Miguel—a single product brewery—in the San Miguel district of Manila. Today, they stand as the largest beverage, food, and packaging company in Southeast Asia. Last September 2015, SMC celebrated their 125th foundation anniversary.

We designed the SMC 125 logo by keeping the company’s history and future in mind. The result is a logo that is both flexible and unobtrusive. We wanted something all their brands could carry, whether it was corned beef, a bottle of beer, or a basketball jersey.



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