Raging Bull

  • Food and Beverage
  • Illustration
  • Visual Identity

The Raging Bull Chophouse and Bar and Raging Bull Burgers by Shangri-La at the Fort are the latest fine dining and casual restaurant concepts of the hotel.

We created the identity around the idea of grit and gold. We balanced the grotesque illustrations of bulls and knives with elegant flecks of gold. While the Chophouse is regal, the Burger restaurant is more casual. We retained the logo, but softened the elements to make them less intimidating and accessible.

View other Shangri-La at the Fort dining outlets: Samba Poolside, Canton Road, High Street Café and Lounge



and-a-half-ragingbull-01

and-a-half-ragingbull-02

and-a-half-ragingbull-03

and-a-half-ragingbull-04

and-a-half-ragingbull-05

and-a-half-ragingbull-06

and-a-half-ragingbull-illustration1

and-a-half-ragingbull-illustration2

and-a-half-ragingbull-illustration

and-a-half-ragingbull-07

and-a-half-ragingbull-08

and-a-half-ragingbull-09

and-a-half-ragingbull-10