Ping Pong Diplomacy

  • Food and Beverage
  • Verbal Identity
  • Visual Identity

Ping Pong Diplomacy is a progressive Chinese dining experience at SM Aura Premier that specializes in small and large plates, as well as an array of other Chinese delicacies.

Taking from the history of Ping Pong Diplomacy and its effect on Sino-American relations, we built the brand on contradictions and opposites, from the colors, type, to the key visual elements. Our identity drew inspiration from this peculiar friendship but also from the rudimentary elements of the diplomatic sport of table tennis.



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