Metro Pacific Water

  • Corporate
  • Print
  • Rebranding
  • Visual Identity

Metro Pacific Water is a subsidiary of Metro Pacific Investments Corporation that invests in local water districts with the goal of bringing clean water to communities all over the Philippines.

For the rebrand, we drew from the idea that bringing water to communities is not just a matter of technology, but of human understanding. The resulting logo is the confluence of water and the meeting of hands while the color palette is made up of cool and refreshing hues. Overall, the brand identity is a distillation of Metro Pacific Water’s values of purity, confluence, and flow, and their desire to bring out the human aspect of addressing an equally human need.



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