Manila Pop Up is an unconventional creative marketing collective of entrepreneurs Erwan Heussaff, Mike Concepcion, and Deejae Paeste. The group specialises in developing tailor-made below the line strategies for various clients. The logo played with the M and the lightbulb as a geotag, showing where their next event would be.
The Neighborhood was a pop-up flea market held in Rockwell Tent that featured a range of concessionaires and performers, from barbershops and Oxford shirts to vinyl records and electronic bands. It was the group’s ideal neighbourhood, lined with their favourite brands and personalities.
Kabukicho was a food tasting event for Yabu (House of Katsu). It was visually inspired by Tokyo’s red light district. The icon centres on the accented “ō”, which makes for an intriguing mark that signifies the event’s offbeat character.