Digital Walker

  • Retail
  • Environmental
  • Illustration
  • Verbal Identity
  • Visual Identity

Digital Walker is the Philippine’s largest retailer of premium gadgets and accessories. For this project, we designed the company’s campaigns for 2016.

This year, the Walker traded his astronaut suit for a lab coat and a pair of gloves. With a flask, a wire (or two) in hand, he embarked on his latest endeavour: creating new gadgets in his scientific playground. He is the Mad Scientist, and Digital Walker is his laboratory.

The brand identity was created by Bad Idea



and-a-half-digitalwalker-00

and-a-half-digitalwalker-01

and-a-half-digitalwalker-02

and-a-half-digitalwalker-03

and-a-half-digitalwalker-04

and-a-half-digitalwalker-05

and-a-half-digitalwalker-06

and-a-half-digitalwalker-07

and-a-half-digitalwalker-08

and-a-half-digitalwalker-09

and-a-half-digitalwalker-10

and-a-half-digitalwalker-11

and-a-half-digitalwalker-12

and-a-half-digitalwalker-13

and-a-half-digitalwalker-14

and-a-half-digitalwalker-15

and-a-half-digitalwalker-16

and-a-half-digitalwalker-17

and-a-half-digitalwalker-18

and-a-half-digitalwalker-19

and-a-half-digitalwalker-20

and-a-half-digitalwalker-21

and-a-half-digitalwalker-22

and-a-half-digitalwalker-23

and-a-half-digitalwalker-24

and-a-half-digitalwalker-25

and-a-half-digitalwalker-26

and-a-half-digitalwalker-27

and-a-half-digitalwalker-28

and-a-half-digitalwalker-29