Classic Confections
Nono’s

  • Food and Beverage
  • Packaging
  • Visual Identity

Classic Confections is a bakery by Baba Ibazeta known for their specialty cakes and pies.

We wanted the identity to still be familiar to patrons but also unintimidating to new customers. This identity was cascaded to their all-day dining restaurant, Nono’s, which was named after Ibazeta’s father. Both Classic Confection’s and Nono’s draw from elements found in Ibazeta’s signature dishes—lace doilies, black ribbons tied over packs of pastries, and heaping plates served warm.



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