Bait’s

  • Food and Beverage
  • Visual Identity

What was once a seafood restaurant, Bait’s by Chef Joseph Margate in Salcedo Village is a restaurant where the freshest ingredients in the market determine the menu.

For the identity, we looked seaside and took inspiration from fishing boats, hand-painted signs, and lighthouses. The end result was a textured logotype, aged by the salt and the sun.



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